Almost promotional codes

Promotional codes (besides known equally coupons or vouchers) offer a credit to an advertiser's business relationship. There'southward no style to inquire for a promotional code, but Google and our partners will occasionally give out promotional codes as part of specific offers.

This article explains the criteria for promotional codes and how they piece of work with the various payment settings.

Offer criteria

Most offers crave you to meet certain criteria earlier the credit will show up in your account, and they're typically for new advertisers with new accounts. Be certain to bank check the terms that came with your promotional lawmaking for details virtually your offering.

For example, we might have an introductory offer like "Spend $25, become $50." In order to get the $50 credit, you'll have to enter the promo code on your Promotions page within 14 days of creating your account and then go at least $25 worth of clicks in your business relationship after entering the code. After spending $25, you'll so see the $50 credit announced in your business relationship within v days.

Note

Nosotros only count the amount yous spend after entering the code. If you lot spent $25 before entering the code, that corporeality won't count toward your offer.

In order to use your credit, you'll also need to accept entered billing details in your account. Also, keep in listen that promotional credit is good for advertising only. If you cancel your account earlier spending the entire credit, the remaining balance can't be refunded.

Cheque the progress of your promotions

To see how close you lot are to earning your credit, visit the Promotions page  in your account. It'southward updated every few hours. You lot'll be able to apace check your progress and the status of any credit, and come across your completed or expired promotions. Use the post-obit steps to check the progress of your promotions:

  1. Sign in to your Google Ads account.
  2. Click the tools icon Google Ads | tools [Icon], and under "Billing," select Promotions.
  3. On the "Promotions" page, you'll see all promotional codes added to your Google Ads account and the related amounts and statuses, including the post-obit:
    • "Agile": Reward associated with coupon has been granted.
    • "Redeemed: currently earning":  Coupon was successfully  redeemed, just  the spend requirement(i.e. "Spend $25, get $50") hasn't been met yet.
    • "Processing": Spend requirement (i.e. "Spend $25, get $50") has been met and our system is processing  the granted reward amount.
    • "Expired": Coupon expired after redemption and before spend requirement was met
    • "Invalidated":  Coupon was invalid/invalidated.

You lot can besides check how much of your credit was already spent by viewing the "Spent from Promotion" column. This amount will be likewise reflected on the "Billing Summary" page.

Check the progress of your accounts promotions from your manager account

You tin can bank check the progress and status of all promotions applied to the within your manager account. Use the post-obit steps to check the progress of your promotions:

  1. Sign in to your Google Ads account.
  2. Click the tools icon Google Ads | tools [Icon], and under "Billing," select Promotions.
  3. On the "Promotions" page, you'll see all promotional codes added to the Google Ads account in your manager account, including it's amount and condition (agile coupons, completed coupons, expired coupons, etc).

Delight note this is an informational report. Manager account users can't apply Promotions from the manager account level. To employ a promotional code,  follow these steps at the account level.

How promotional codes work with dissimilar payment settings

You lot tin pay your Google Ads costs manually (transmission payments), automatically (automatic payments), or have a credit line (monthly invoicing). The setting you lot utilize affects how your promotional code will work. Here's what you'll need to know:

Automatic payments

If you lot're using automated payments, all you need to do is enter the lawmaking by its expiration appointment and first advertizement. After your account meets the requirements found in the promotional material, the portion of the promo code spent will appear equally a sub-line under the Agile promotions section in the current month'southward card on the Billing Summary page within about five days. For instance, if the offer says that you lot need to spend $25 within 30 days, you'll need to accumulate at to the lowest degree $25 worth of clicks within 30 days before the credit will appear in your account.

Promotional credits can only be applied to future ad costs. Costs you accrue before yous get a credit, every bit well as costs you accumulate after you use up all of your credit, will be charged to the payment method in your business relationship.

Your ads volition continue to run and accrue costs after your promotional credit has been used up. As ever with Google Ads, you tin can stop advertising at any time past pausing your campaigns. Paused campaigns won't accrue any extra costs.

Transmission payments

If you're using manual payments, you'll need to enter the code by its expiration date and then meet the requirements mentioned in the promotional fabric. For example, if the offer says you lot need to spend $25 within 30 days, yous'll need to brand a manual payment of at least $25 and also spend the $25 entirely by accruing enough clicks inside 30 days. Later on spending the required amount, you'll see the portion of the promo code spent as a sub-line under the "Agile promotions" department in the current month'south card on the "Billing Summary" page within nigh 5 days.

It's a good idea to make an initial payment that'south a piffling more the requirement, because Google Ads may stop serving your ads before the whole amount is spent. For example, if the offering requires you to spend $25 and you make an initial payment of exactly $25, your account may never fully spend all $25 if your cost-per-click (CPC) is larger than the credit you have left. Allow's say your average CPC is $0.30. If you spend everything merely $0.20, that $0.20 may never go used up considering your CPC is larger than the credit y'all accept left.

The information about any agile promotions will be displayed under the "Active promotions" section of the month carte du jour in the "Billing Summary" page.

If there are promotions that are being spent during the current month, y'all'll encounter the "Promotions" section on the right paw panel of the opened month card.

Monthly invoicing

If you're on monthly invoicing, enter your code only after your account has been set upward for invoicing. Then, after your account meets the requirements specified in the promotional material, the portion of the promo code spent will appear on the billing Transactions folio, typically within v days. If you have more credit than you tin can use during one calendar month, don't worry -- any unused promotional credit from i calendar month volition be rolled over to the next month.

Business relationship budgets

The credit provides additional advertising without affecting your account budget.. For example, if you gear up a budget of $200 and receive a promotion for $50, your ads volition serve until you lot reach $250 spend but yous'll exist charged  the original $200 account budget amount, since the additional $l is covered past the credit.

If your budget ends before the credit is fully consumed, the remaining credit will carry over to the next budget you actuate.

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